Established in 2007, the venture was started by Mr.Haresh Mataliya. The idea was interest / liking for eating /enjoying bakery items.
The market though having variety of brands was still lacking in quality as far as certain produce like muffins & cup cakes. The gourmets they are Mr.Haresh in bakery products, decided to launch a “product that would match & excel those products available in market”. New flavors not introduced before and totally vegetarian product (eggless) would be the USP of Pride Foods. To Create a niche in the Muffin & Cup Cake segment is the prime target.