A brainchild of Deepanjali, Heyday was launched in 2017 ended with its innovative personal care products.
Heyday was born when she realised the composition of commercially sold personal care products is harmful to the body and the environment.
I wanted to induce better and safer care in a category that had not seen innovation for decades in India. Heyday has reached over 3.5 lakh customers in two years, we hope to occupy a substantial share of the segment by the end of 2022; Deepanjali Kanoria says.
From product to packaging, Heyday is an end to end biodegradable and it decomposes under the action of microorganisms in the air, water or soil within 2 years from the disposal.
Unlike synthetic products that lie in landfills for over 500 years, Heyday fibres break down easily being all-natural in their composition.